Artificial intelligence and automation aren’t just changing how properties are sold — they’re changing who is doing the selling.
AI Taking Over Repetitive Tasks:
Real estate firms are using AI to automate tasks like lead qualification, property matching, appointment scheduling, and even some parts of negotiation.
New Skills in Demand:
Agents now need strong digital marketing skills, data analysis ability, and tech-savviness to stay competitive. Soft skills like emotional intelligence remain critical for closing deals.
Brokerage Hiring Trends:
Brokerages are shifting recruitment priorities. They are hiring fewer traditional sales agents and more tech-oriented professionals like CRM specialists, data analysts, and digital strategists.
Concerns About Job Displacement:
While AI is creating new roles, some traditional real estate jobs are at risk. Agents who adapt and embrace technology will thrive; those who resist may struggle.
Conclusion:
The real estate career path is evolving fast. Embracing technology and continual learning is key to staying relevant in 2025 and beyond.
